Incentivize’s EV Rebate Platform Finds a New Home with Coltura

We’re excited to share that Incentivize’s technology — including our EV Rebate Calculator and supporting infrastructure — has been acquired by Coltura, a nonprofit organization working to move America beyond gasoline.

This partnership is rooted in deep mission alignment. Coltura is committed to advancing clean transportation and equitable climate solutions. The tool we built at Incentivize was designed to make it easier for individuals and families to understand and access EV incentives. We're thrilled that with Coltura as its new home, our technology will grow in impact, reaching even more people. 

“We created Incentivize to help demystify the complex landscape of clean vehicle incentives and ensure that more people could take advantage of them,” said Michael Kadish, CEO of Incentivize. “Coltura shares that mission, and I’m excited to see this tool live on and expand under their leadership.”

“At Coltura, we believe ending gasoline use is critical to our climate and public health,” said Matthew Metz, Co-Executive Director of Coltura. “The Incentivize platform will enhance our work to make EV adoption more accessible and affordable and that’s exactly the kind of practical, user-friendly solution we need.”

Coltura plans to incorporate the Rebate Calculator into its broader suite of public engagement and policy tools. Incentivize will continue to support a smooth transition and ensure continuity for current users and partners. As we transition the platform, we’re grateful to everyone who contributed to this work and supported our vision. We look forward to supporting Coltura’s efforts to reduce gasoline use and build a healthier, more sustainable future.